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Professional Marketing Plan writing services

A marketing plan is part of the entire business plan. A concrete marketing strategy is the basis of a perfect and well-written marketing plan. Despite the fact that a marketing plan provides a list of actions, a marketing plan with no sound strategic foundation is of little use.

A marketing plan can be defined as a comprehensive blueprint that outlines an organization’s comprehensive marketing efforts. A marketing process can be achieved through the marketing mix. Good marketing plans serve two main purposes: strategy and tactics. In a good number of organizations, “strategic planning” is considered an annual process that normally covers just the year ahead. However, a number of organizations are now looking at a practical plan which covers three or more years ahead.

Marketing plans are generally created for individual products, brands, channels, and or customer groups. A marketing plan is one of the most essential outputs in the marketing process. A marketing plan can be described as a map that outlines what a company needs to know about its business. A successful marketing plan seeks to define how and why an organization is in business, what markets the perfect targets for its products, and how clients should be followed. With a marketing plan in place, most companies use the plans to appraise how their corporate goals have been achieved.

The fundamental elements of a marketing plan include:-

  • Executive Summary
  • Table of Contents
  • Current Marketing Situation
  • Opportunity and Issue Analysis/SWOT
  • Objective
  • Marketing Strategy
  • Action Programs
  • Financial Projections/Budget
  • Implementation & Controls & Contingency Plans

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